Madrid, Spain, 2 November 2018 – The
2018 edition of World Travel Market (WTM) will see the World Tourism
Organization (UNWTO) continue its operational focus on investing in
innovation and digital advances for a tourism sector that can deliver
opportunities for all. UNWTO will co-host a Ministerial Summit and
launch a white paper on the relationship between music and tourism at
the UK tourism trade fair on 6-7 November 2018.
Following
the official celebration of World Tourism Day 2018 (27 September) in
Budapest, Hungary under the theme of ‘Tourism and the Digital
Transformation’, and the ‘Tourism Tech Adventure: Big Data Solutions’
forum held in Manama, Bahrain on 1 November, UNWTO will host this year’s
UNWTO/WTM Minister’s Summit on 6 November on the topic ‘Investment in
Tourism Technology’.
The Summit will continue the conversation
on innovation and digital transformation, a UNWTO priority designed to
give tourism its deserved prominence on the digital agenda. It will
debut a disruptive new format, involving private sector leaders for the
first time. A panel of investors will discuss investment in tourism
technology, followed by the ministerial segment that this year will link
both public and private sectors to set the agenda for ensuring the
sector’s digital transformation enhances its inclusion, sustainability
and competitiveness.
Both
panels will be moderated by CNN’s foremost international business
correspondent Richard Quest, anchor of Quest Means Business, with focus
on creating innovative ideas and partnerships that can boost investment.
Developing an innovation ecosystem, data-driven decision making,
digital destination branding, and the role of government and policy in
smart tourism management are among the topics to be addressed.
UNWTO, Procolombia and Sound Diplomacy launch first report dedicated to music and tourism
UNWTO’s
presence at WTM will also encompass the launch of a new white paper,
produced in partnership with Procolombia and Sound Diplomacy, examining
the role of music in tourism development, marketing and experiences, and
the economic benefits of music and tourism sector partnerships. The
launch of ‘Music is the New Gastronomy’ on 6 November will accompany a
panel exploring the value of music tourism in depth.
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