ROLLS-ROYCE ART PROGRAMME COMMISSIONS MEDIA ARTIST REFIK ANADOL TO CREATE NEW WORK
The House of Rolls-Royce is delighted
to announce that media artist Refik Anadol will create a new work for
the Rolls-Royce Art Programme. The Turkish-born, LA-based artist will
create a unique work of digital art using data sets relating to the
colour of every Rolls-Royce motor car created at the Home of Rolls-Royce
in Goodwood, West Sussex, over the last ten years.
- Media artist Refik Anadol will create a new work for the
Rolls-Royce Art Programme
- Data sets relating to the colour of every Rolls-Royce motor car
created at the Home of Rolls-Royce since 2009 will be incorporated
into the work
- The artwork will be previewed on 21 September 2019, at ‘Dine on
the Line’, a major philanthropic event at the Home of Rolls-Royce in
Goodwood, West Sussex
The House of Rolls-Royce is delighted to announce that media
artist Refik Anadol will create a new work for the Rolls-Royce Art
Programme. The Turkish-born, LA-based artist will create a unique
work of digital art using data sets relating to the colour of every
Rolls-Royce motor car created at the Home of Rolls-Royce in
Goodwood, West Sussex, over the last ten years. The artwork will be
previewed at the House of Rolls-Royce’s major philanthropic event,
‘Dine on the Line’, on 21 September 2019, to be held at the marque’s
Global Centre of Luxury Manufacturing Excellence. The new commission
will then be presented on permanent display at Rolls-Royce’s global
headquarters, with an edition of the piece travelling to
international showrooms from early 2020.
The new artwork, entitled Art of Perfection: Data
Painting, will consist of an LED ‘canvas’, conveying a unique
data painting that uses a series of data sets taken from Rolls-Royce
Motor Cars’ Surface Finish Centre. The data relates to the colour
reference of each car produced over the past decade, combined with
the data generated by the programmed robotic movement required to
perfectly apply the surface finish to each car. The custom visuals
created for this work have been precisely designed to complement the
‘canvas’ and surrounding space.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce
Motor Cars, commented: “Since its foundation over 115 years ago,
Rolls-Royce Motor Cars has acted as a great source of inspiration
for artists. It gives me great pleasure to see this continue to this
day. Refik Anadol was recently an honoured guest at the Home of
Rolls-Royce in Goodwood, West Sussex, where he was drawn to the
complex data sets generated by the Surface Finish Centre, as well as
the thousands of unique colours chosen by our clients. We look
forward to previewing his digital artwork which incorporates these
data sets and colours, fittingly at the Home of Rolls-Royce.”
Artist Refik Anadol commented, “As an artist who utilizes data
as pigment, I’m very excited that Rolls-Royce is sharing their
complex computational painting data with me, to use as the raw
material for this artwork. This project will be very collaborative
as there is a direct correlation between Rolls-Royce’s process and
mine, in that we harness machines and machine intelligence to help
actualize our vision of beauty.”
Anadol’s body of work addresses the challenges and the
possibilities that ubiquitous computing has imposed on human kind,
and what it means to be a human in the age of machine intelligence.
He explores how the perception and experience of time and space are
radically changing now that machines dominate our everyday lives.
His site-specific audio-visual performances have been presented
internationally at Hammer Museum, Los Angeles US; International
Digital Arts Biennial, Montreal, CA; and Ars Electronica Festival,
Linz, Austria.
The new work will be previewed at the Home of Rolls-Royce in
Goodwood, West Sussex, when the marque will bring together 250 art
aficionados and philanthropists for an evening of exclusive art,
automotive and culinary experiences. The event, named ‘Dine on the
Line,’ will be hosted on the Goodwood production line at
Rolls-Royce’s award winning manufactory, designed by the architect
Sir Nicholas Grimshaw. 2019’s event will be in support of the
Evelina London Children’s Hospital ‘Art for Allergy’ Appeal.
The Rolls-Royce Art Programme has supported a number of
high-profile artists in recent years, including Tomás Saraceno,
Isaac Julien, Asad Raza, Angela Bulloch and Yang Fudong. Details of
the new direction for the Rolls-Royce Art Programme will be unveiled
in October 2019.
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