sábado, 22 de febrero de 2020

Accor and Visa form global partnership

Partnership will deliver enhanced payment experiences to ALL-Accor Live Limitless
loyalty members
Paris and San Francisco, February 18th, 2020 – Today, Accor, a world-leading hospitality group,
and Visa (V: NYSE), the global leader in digital payments, announced a global partnership to bring
new payment experiences to ALL-Accor Live Limitless loyalty members.
The partnership will bring together Accor’s loyalty program and Visa’s global payment capabilities to
create the new ALL Visa card. Members who apply for the new Visa card will be able to use it for
everyday purchases everywhere Visa is accepted. Accor will be collaborating with Visa partner
financial institutions and banks in key markets across Europe, North and South America, Middle East
and Asia Pacific to issue the new ALL Visa card. It will offer members tailored rewards based on
customer preferences and the ability to earn more loyalty points when staying at an Accor property
or when making purchases.
Accor boasts a portfolio of strong and iconic brands across all segments in the most promising
markets around the globe. Through strategic acquisitions and partnerships with prestigious luxury
and lifestyle brands such as Raffles, Fairmont, Sofitel, Banyan Tree, Mondrian and Delano, the Group
offers unique experiences through its 39 hotel brands, in more than 5,000 hotels and residences
across 110 destinations.
Through the partnership with Visa, Accor is enhancing the benefits of its recently launched loyalty
program, ALL–Accor Live Limitless, to its 64M loyal member base and more than 250M customers
globally. The introduction of the ALL Visa card will enable the Accor Group to engage customers
beyond their stay, via an industry leading loyalty program, offering ALL members the ability to earn
points, enjoy new experiences and even more hotel nights.
The introduction of ALL Visa payment cards aims to leverage Accor’s augmented hospitality
ecosystem to engage customers beyond their stay via industry-leading benefits and innovative
digital, mobile-first experiences.
The cobranded payment cards will generate additional customer engagement in hotels and new
member recruitment opportunities for ALL as well as spend uplift.
Sébastien Bazin, Chairman and Chief Executive Officer of Accor, said:
“Partnering with Visa will be a huge boost to Accor as we embark on the shared journey to develop
an innovative co-branded payment card. This new initiative will provide unmatched benefits to our
members and reinforce the success of our ALL loyalty program by increasing our member base
driving additional engagement and giving each member incentives to stay with us more frequently
and easily. The development of ALL is a major milestone for us, and in Visa we are very pleased to
have found a partner which shares our passion for delivering everyday rewards and recognition.”
Al Kelly, Chairman and Chief Executive Officer of Visa, said:
“We are delighted to partner with Accor and support the introduction of a new customer loyalty
program. Today’s digitally-savvy consumers expect rewards that are tailored to their needs and offer
new and unique experiences. I am extremely excited about the power of Accor’s expertise in
hospitality coming together with Visa’s global network and digital capabilities. This combination will
translate into attractive loyalty and payment products that will be at the forefront of the hospitality
Accor is a world-leading augmented hospitality group offering unique experiences in more than 5,000 hotels and
residences across 110 destinations. The Group has been acquiring hospitality expertise for more than 50 years,
resulting in an unrivalled portfolio of 39 hotel brands, from luxury to economy, supported by one of the most
attractive loyalty programs in the world.
ALL, Accor Live Limitless is a daily lifestyle companion that integrates rewards, services and experiences bringing
value to everyday life inventing a completely new aspirational way to live limitless...
Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and
community via its Planet 21 – Acting Here program and the Accor Solidarity endowment fund, which gives
disadvantaged groups access to employment through professional training.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC
Market (Ticker: ACRFY) in the United States. For more information visit accor.com. or become a fan and follow
us on Twitter and Facebook.
ALL - Accor Live Limitless is a new daily lifestyle companion. ALL offers benefits, rewards and unique experiences
to its most engaged members throughout the world, whether they're at work or play. A host of new services will
make the everyday lives of the programme's members more rewarding, not least in terms of entertainment,
well-being, sport, coworking and mobility.
With ALL, Accor offers more than a mere hotel stay, delivering new services and new ways of laying on bespoke
experiences, bringing the Group's augmented hospitality strategy to life by increasing points of contact with its
customers through a network of nearly 5,000 hotels and 50 brands.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the
most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive.
Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and
is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on
innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere.  As
the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to
reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.

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