L’ABSOLU MADEMOISELLE SHINE & THE ICONIC BLUSH SUBTIL FREE TO BE A MADEMOISELLE

It may be a cliché but when it comes to ‘’I woke up like this’’ or mastering the art of never

looking like one who tried too hard, there is no denying that French ladies have a certain je ne sais

quoi. In fact, the Parisian make-up tips lie in a sheer layer of blush and a touch of lipstick. That is

why Lancôme is unveiling a bold new duo: L’Absolu Mademoiselle Shine lipstick and the iconic Blush

Subtil. Those who wear them together are impelled by the irrepressible breath of freedom with a

desire to enhance their beauty. Thanks to them, every women is free to be a Mademoiselle.

L’ABSOLU MADEMOISELLE SHINE LIPSTICK – SHINE WITH PLEASURE, NOT

WITH MEASURE

L’Absolu Mademoiselle Shine lipstick is ideal for women being irresistibly irreverent and having a

free spirit. With a hydrating formula as its base, its vibrant colours blend onto your lips while

giving them a delicate, floral and fruity scent. Enriched with proxylane and rose oil, these lipsticks

go on perfectly in seconds for an effortless and mistakeless application.

As Mademoiselle Shine embodies each women in her own unique way, Lancôme offers a range

of 26 different shades. A pop colour collection that will become a new signature, making it

perfect for creating a bare-skin look.

Alone or on top of another one, L’Absolu Mademoiselle Shine’s lipsticks come with two limited

edition top coats, L’Absolu Shine #301 Oh My Smile and L’Absolu Shine #302 Oh My Shine, to be

applied to the lips for that self-assured pop touch and a me-but-better finish.

A nod to French elegance, L’Absolu Mademoiselle Shine’s packaging in rose gold and white speaks

of a free and self-assured femininity designed to contour your lips in a single glide.

BLUSH SUBTIL – COLOURS THAT MAKE YOU BLUSH

Another favorite of French women is a good blush to accentuate their natural healthy look.

Discreet and never too vibrant, mix one part L’Absolu Mademoiselle Shine lipstick with a dab of

Blush Subtil. Lancôme is unveiling seven new shades of Blush Subtil enriched by a new powdered

formula for a fresh and natural looking complexion. Suited for all women, they enhance the skin

of those who wear them, who can choose from a matte or luminous finish. All this reinforced by

a quick and easy application, a signature part of the alluring French vibe.

To go with the launch of this new shade range, Blush Subtil now features a new, lighter case and a

completely redesigned expert brush, both inscribed with Lancôme’s iconic rose.

FREE TO MIX, FREE TO SHINE

FIND YOUR PERFECT LIPS & CHEEKS MATCH

For easy, shimmering make-up that suits your image, head straight for the L’Absolu Mademoiselle

Shine and Blush Subtil make-up duo. Designed with women’s creative expression in mind, these

two Lancôme beauty staples feature as a complementary duo with the potential for an infinite

mix of colours, limited only by your imagination.

To break down the Parisian make-up tips even further, Lancôme creates five “Mademoiselle”

audacious duo for all occasions. Let’s discover the first lips and cheeks statement:

1 / It’s a pink match: Blush Subtil 356 Blush For You + L’Absolu Mademoiselle Shine 398 Mademoiselle

Loves

Brilliant pink lips enhanced by a touch of soft blusher

2 / Peach vibes: Blush Subtil 541 Make It Pop + L’Absolu Mademoiselle Shine 157 Mademoiselle Stands

out

A vibrant orange combo with an ultra-bright lipstick and subtle orange blusher

3 / Sweet and Sour: Blush Subtil 330 Power of Joy + L’Absolu Mademoiselle Shine 368 Mademoiselle

Smiles

Pink cheeks and red lips for an easy, dynamic beauty look4 / Terracotta: Blush Subtil 271 Miel Glacé + L’Absolu Mademoiselle Shine 232 Mademoiselle Plays

A natural duo featuring bright lipstick and a bronze blush

5 / High voltage: Blush Subtil 351 Blushing Tresor + L’Absolu Mademoiselle Shine 382

Intense red lipstick combined with soft rosy blusher

TAYLOR HILL, A UNIQUE MADEMOISELLE

With her dazzling complexion and colourful lips, Taylor Hill displays her “Mademoiselle” side in

her own way. Walking down the streets of Paris with her friends, she stands out as a leader in the

movement that’s all about applying your make-up with simplicity and freedom – and that self-

assured pop! Because in the end happiness is as simple as Mademoiselle Shine free spirit is, driven

by pleasure.

CHIARA FERRAGNI, A SHINING BEAUTY

Lancôme’s muse Chiara Ferragni, embodies the modern woman, who is constantly on the go.

Powerful fashion entrepreneur and recently mother, her beauty look reflects her lifestyle. She

embodies Lancôme's Mademoiselle Collection in three short films, which show a glimpse of her

everyday looks.

Before leaving her house, she enjoys applying as much lipstick as she wants, as long as it's fresh,

juicy and balmy! Shine with pleasure, not with measure! As she is always juggling with her family, her

followers and her travels, she can rely on L’Absolu Mademoiselle Shine lipstick's mirrorless and

effortless application... Keep going, keep shining! And what better than trying out new things and

mixing colours on the lips and on the cheeks? With Blush Subtil and L’Absolu Mademoiselle Shine,

Chiara can be Free to mix, free to shine!