jueves, 21 de febrero de 2019

ALL, Accor’s new lifestyle loyalty program, becomes Principal Partner and jersey sponsor of Paris Saint-Germain Football Club

Paris, 21 February 2019 - Accor and Paris Saint-Germain today announce they have signed a global
multi-year partnership agreement. ALL (Accor Live Limitless), Accor’s new lifestyle loyalty platform, will
become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020
season. The partnership will bring together a global, pioneering leader in the hospitality industry with
the world’s fastest-growing football club; Accor’s 265 million guests join the 395 million fans who
follow the club and its players on social media worldwide.
Through this tie-up, both brands will be able to offer sports fans throughout the world innovative
initiatives to drive engagement. Paris Saint-Germain’s booming popularity, unique lifestyle approach
and world-acclaimed know-how to inspire supporters and partners alike, combines well with Accor’s
new loyalty program which aims to offer “once in a lifetime” experiences for current and future
members of ALL.
ALL will offer a loyalty experience integrating rewards, services, and experiences across Accor’s entire
ecosystem, including 4,800 hotels worldwide and an extraordinary global brand portfolio including
Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis.
Full details of the partnership will be revealed by Nasser Al-Khelaifi, Chairman and CEO of Paris Saint-
Germain, and Sébastien Bazin, Chairman and CEO of Accor Group on Friday 22 February 2019 at 6 pm
at the Parc des Princes in Paris.
Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in
4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from
luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.
Beyond accommodations, Accor enables new ways to live, work, and play with Food&Beverage,
nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of
business accelerators amplifies hospitality distribution, operations, and experiences. Guests have
access to one of the world’s most attractive hotel loyalty programs.
Accor is deeply committed to sustainable value creation, and plays an active role in giving back to
planet and community. Planet 21 – Acting Here endeavours to act for “positive hospitality”, while Accor
Solidarity, the endowment fund, empowers disadvantaged people through professional training and
access to employment.Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the
OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a
fan and follow us on Twitter and Facebook.
Paris Saint-Germain football club was created in 1970. Since QSI’s purchase of the club in 2011, Paris
Saint-Germain has transformed to become one of the top football clubs and global sports brands in
the world. The Club has reconnected with Paris, which is at the heart of the organization, under the
philosophy of one unique city, one unique club.
The Club has then won 20 trophies in only seven years, 38 in its history becoming the most successful
football club in France.
Paris Saint-Germain has attracted many great players including Ronaldinho, Beckham, Ibrahimovic,
and currently Neymar, Mbappé, Cavani, Thiago Silva, etc.
The international popularity of the Club never stops growing. It is now the one of the most followed
club in the world, expanding from zero to a community over 65 million social media followers in just
seven years. This season, it has opened international offices in Doha, New York and Singapore.
The pioneering sports club which now includes men’s football, women’s football, handball and judo
added esports in 2016.
Giving back to the community is fundamental to the Club who has drastically increased the capacity of
its Foundation to develop large and efficient programs. Among numerous projects, the Red & Blue
School project allows the club to serve underprivileged youths.

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