AccorHotels and Eurostar join forces in loyalty programme first

AccorHotels and Eurostar today announce a partnership between their existing
loyalty programmes, Le Club AccorHotels and Club Eurostar, that will provide
more choice and exclusive access to a whole host of benefits and the flexibility
to exchange points between the two loyalty programmes.
In this first loyalty programme partnership of its kind, Club Eurostar members
can convert their points into Le Club AccorHotels rewards points, to be used for
free nights and discounts at more than 3,500 hotels across the globe, from
economy to upscale. They can also exchange Le Club AccorHotels rewards points
for Club Eurostar points, giving them a new way to top up their points balance.
Club Eurostar members will also have the opportunity to tap into the Group’s
multiple rewards offerings such as Elite Experiences, La Collection e-boutique
and Dream Stays, as well as exclusive access to sporting and music events at the
AccorHotels Arena in Paris.
The 50 million Le Club AccorHotels members can now access Eurostar’s loyalty
programme, including Eurostar tickets, upgrades and special offers, as well as
make purchases in the Club Eurostar shop.
The new partnership is the first time Eurostar has joined forces with a hotel
group in a loyalty programme alliance. The partnership builds on both companies
strengths in Western Europe, and the particular strength of AccorHotels hotel
network in Eurostar destinations including being the leader in France and
Belgium, and with strong networks from luxury to economy in the UK and the
Netherlands, Eurostar’s latest destination.
Dorothee Mariotte, Senior CRM and Retention Manager, Eurostar, said: “Club
Eurostar is designed to make it easy for all our travellers to access a wide range
of benefits, irrespective of how much they travel or spend. The addition of
AccorHotels offers even greater flexibility for our members to earn and spend
their points. The breadth of accommodation in our destinations makes it the
perfect partner to help our customers plan their next trip.”Isabelle Birem, SVP Loyalty from AccorHotels said: “This large-scale partnership
is a major step towards the implementation of the Group’s augmented
hospitality strategy in Europe, a strategic market. Le Club AccorHotels’ vision
is to offer its members exclusive benefits and privileges. The partnership
between our two loyalty programmes will contribute to making our customers’
every trip and every stay absolutely unique”.
To take advantage of the partnership, members will need to join both loyalty
programmes simply by entering their membership details.
The exchange rate between the two loyalty programmes is as follows:


500 Club Eurostar points converts to 1,500 Le Club AccorHotels Rewards points
4,000 Le Club AccorHotels points converts to 350 Club Eurostar points
To join Le Club AccorHotels go to https://www.accorhotels.com/leclub
To sign up for Club Eurostar go to https://www.eurostar.com/fr-fr/club-
eurostar