miércoles, 26 de junio de 2019

Accor is bringing new and original experiences to the Montreux Jazz Festival

Accor, the global leader in travel and lifestyle, and the Montreux Jazz Festival
are continuing their partnership for a second year. Accor is committed tobringing unforgettable experiences to life for its customers, partners and festival-goers throughout this 53 rd edition,
which will take place between June 28 and July 13, 2019.

A year ago, Accor and the Montreux Jazz Festival announced their partnership. Created in
the same era, these two institutions have established themselves as globally recognized
leaders in their respective fields. For more than half a century, they have displayed
unwavering commitment to harnessing innovation and new technologies to stir the
emotions of their customers.

Steven Taylor, Chief Marketing Officer, Accor, said, “A new edition of the festival goes
hand in hand with innovation! Just like our destinations, music is synonymous with escape
and we are proud to stand alongside the Montreux Jazz Festival for the second consecutive
year. Music has long been a passion supported by Accor brands – it is part of the culture
at Sofitel, which offers a multitude of musical experiences, and at each summer Solstice
for about ten years, celebrates World Music Day. In late March, ibis launched ibis MUSIC,
an ambitious program aimed at developing the range of music in all its hotels, and
Fairmont – galvanized by the success of the first edition – has decided to expand the
award launched last year with the Montreux Jazz Festival internationally and will offer the
winner a tour of 20 Fairmont properties throughout the world. We are excited to offer
our clients around the world musical experiences that meet their expectations.”

« La Terrasse ibis MUSIC » - the entire ibis musical world will be at
the Montreux Jazz Festival
The first official stage sponsored by the Montreux Jazz Festival and fully integrated into
the line-up, « La Terrasse ibis MUSIC » will host 17 free concerts. Sony Music France is
responsible for the Terrasse’s artistic direction, with a lineup of live performances fromemerging to confirmed artists, as well as DJ sets. Famous names such as Charlie Winston,
Klingande or Boulevard des Airs will be performing daily.

This 400m2 terrace on the shores of Lake Geneva will be completely dedicated to live
music and will be open every day until 4am. ibis constantly strives to align its values,
history and collaborations with artists and festivals, while simultaneously acknowledging
the universal nature of music. As part of an international survey, conducted by Ipsos for
ibis, 79% of participants said that listening to music is an essential part of their life. 84%
said that music helps them to socialize and share feelings, with 58% saying they enjoy
listening to music while traveling. The results of this study are therefore totally in line with
the positioning of ibis and illustrate the extent to which travel, hospitality and music are
connected. Intended to support emerging talents and celebrate live music, the ibis MUSIC
line-up will be a 360° activation, which will include music played in hotels, specially
compiled playlists and a competition for emerging artists. As part of this competition, ibis
will also be involved in the summer at the Sziget Festival from August 7 to 13, 2019.

Fairmont provides an international dimension with the “Fairmont
World Tour Award”
Fairmont Le Montreux Palace offers unique events every year, including the must-see "House of Jazz".
Each year, Fairmont Le Montreux Palace welcomes artists, festival-goers, music lovers of all
kinds and provides them with preferential access to iconic venues such as the House of Jazz
of the Montreux Jazz Festival.

Seeking to promote new talents, this year Fairmont is launching the “Fairmont World
Tour Award”, an enhanced version of the award that the brand unveiled in 2018 with
the Festival. The two winners, selected from among artists given special mentions by the
Montreux Jazz Festival and Fairmont, will thus have the opportunity to play their first
world tour. 20 Fairmont palaces will set up the stage for their tours: one in North and
South America, the other in Europe and Asia.

The prize for the “Fairmont European Tour Awards”, one of the three accolades handed
out last year, was a tour performing in four Fairmont palaces in Barcelona, London, Hamburg
2and Montreux, and was won by American singer Jalen N’Gonda. Following the success of
his performance, the Savoy in London has since created a permanent artist residency. In
2019, Jalen N’Gonda will be returning to the Festival, performing on the Stravinsky
Auditorium stage before Lauryn Hill.

A unique experience on board the Orient Express
Between Paris and Montreux, some festival-goers, including members of the loyalty program
Le Club AccorHotels, will be lucky enough to experience various music performances on
board the Orient Express, an Accor subsidiary since January 2018. The program includes
the chance to enjoy a gastronomic lunch created by Head Chef Yoni Saada and a piano
recital featuring artists sponsored by the Montreux Jazz Festival.

In Montreux, the celebrated Train Bleu carriage, dating from the 1920s and embodying
the luxury and splendor of the Golden Age of Travel, will be open to the public. Furnished
by interior designer René Prou, in collaboration with master glassmaker René Lalique and
his daughter Suzanne, this legendary train carriage is one of the most highly prized of the
current Orient Express. It owes its international reputation to the 1974 movie Murder on
the Orient Express, directed by Sidney Lumet, and is unmistakable thanks to its medley
of bouquets with silver stalks and cast glass roses. Its decor will be recreated in the main
lobby and accessible free of charge.

After discovering the exhibition dedicated to the history of the Orient-Express, festival-
goers will be invited to make themselves at home in bridge chairs to enjoy the daily line-
up of music featuring a showcase of artists performing at the Montreux Jazz Festival, and
to play the piano, which - who knows - may reveal the talents of tomorrow.
The “House of Vinyl ALL”: a new treasure trove for music lovers In the heart of the “Garden”,
the Festival’s VIP hospitality village, the new “House of Vinyl

ALL”* will open its doors to hotel guests, artists and partners of the Festival. In the heart
of one of the most beautiful vinyl collections in the world, two passionate collectors at the
event will guide them. They will be able to customize their playlists on the ground floor.
Two listening lounges will also be available. In order to provide a magnificent accompaniment
to the musical ambiance, three rooftops with a breath-taking view of Lake Léman, a spirit
bar and a cigar cellar are at your disposal throughout the festival and will enhance the
music-loving experience offered by Accor/ALL.

*ALL, Accor Live Limitless, the Group’s new loyalty program announced in March will be
available before the end of 2019.

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