jueves, 23 de mayo de 2019

IKEA arrives to Mexico City



  • IKEA will open its first Mexico store in 2020, at Encuentro Oceanía city mall.
  • It will be the first IKEA store in Latin America.


Mexico City, May 22nd, 2019- IKEA has announced its arrival to Mexico. The Swedish brand of home furnishing products will open its first store in the country on Fall 2020, at Encuentro Oceanía mall, located at the east side of Mexico City. IKEA also announced that e-commerce for Mexico City customers will start parallel to the opening of the brick-and-mortar store.
During the event for press, influencers, and fans of the brand, IKEA Mexico executives announced the details of what will be the first store of the brand in Latin America. They shared the main values of the brand, as well as the IKEA Concept and Democratic Design, a philosophy that guides the making of every product of the brand and involves five dimensions: great form, quality, function, low price, and sustainability.
We are very excited to open in such a dynamic market as Mexico”, said Malcolm Pruys, IKEA Mexico Retail Country Manager. “This is the great time for us to announce our arrival, as well as our plans in the country. Our ambition is to bring the concept of democratic design to the many Mexicans.”
The first IKEA store will offer between 300 and 370 direct jobs, in both the store and the customer contact center, and around 1,000 indirect jobs. It will be a 23,500 m² commercial space with 3 levels and more than 7,500 home products. It will also have a restaurant that will sit 665 people and will serve dishes like the iconic Swedish meatballs. In addition, there will be a Swedish food market, where 150 Swedish food products will be available.
The store will also have a rainwater recovery system and LED lights, among other developments, with the goal of getting the LEED Gold Certification.
We see a great opportunity in Mexico City, since there is a lot of interest in our products and the solutions we offer”, said Annie Chandler- Store Manager.

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