Accor and meetago have signed an international partnership

ACCOR AND MEETAGO ARE STARTING UP A JOINT CONNECTIVITY SOLUTION,

WHICH WILL BE OFFERED TO MORE THAN 1,600 MEETING HOTELS

WORLDWIDE.

In the context of IMEX, Accor and meetago® agreed on a strategic international

partnership for its core meeting and events business today. This deeper level of

cooperation was officially stamped and sealed on the basis of their already existing

successful collaboration. meetago® provides booking and software solutions in the fields

of meetings, incentives, conferences & exhibitions (“MICE”, for short) and is one of the

biggest players in Central Europe.

meetago®’s booking technology and services will be offered by Accor, not only in the

DACH (Germany-Austria-Switzerland) region, but across Europe and in a few key source

markets such as the US and China. With the launch of this partnership, the jointly

developed Connectivity Solution will be available to more than 1,600 meeting hotels

worldwide. The offer is focused on a comprehensive and attractive portfolio of meeting

and conference hotels across all brands.

Promoting international expansion

The Accor and meetago® partnership aims to make booking and managing conferences,

events and business meetings faster, more global and more efficient for hotels and event

organisers. It will make meeting demand from corporate customers easier and will

promote the continued international expansion of the meeting business of both partners.

“Through the strategic partnership with meetago®, we are responding to growing

demand from our corporate customers and we will be making our offer available centrally

via one platform in the future. We also provide more comprehensive and efficient

services with a higher level of digitalisation to the conference industry”, said Sabine

Toplak, Accor Vice President Sales Central Europe.“We are very pleased to be expanding our collaboration with Accor, which will further

advance our global growth. We want to use innovative ideas to provide an excellent user

experience”, explained Udo Lülsdorf, CEO and founder of meetago®.

Innovative cloud solutions for business events

Based on state-of-the-art cloud technology, meetago®’s innovative online meeting tool

guarantees conference planners a secure booking process. The Group also provides

individual solutions for event and participant management, from small meetings to large

business events.

With more than one million trade visitors per year, meetago® is one of the most visited

and used booking platforms on the German and European event markets.

ABOUT THE MEETAGO GROUP

The meetago group develops IT solutions that make hotel partners, buyers and agencies

happier and the conference business smarter, worldwide. As the leading provider of MICE

procurement and booking solutions, the meetago group is using its meetago®, meeconnect

and tagungshotel.com brands to provide innovative solutions to advance the digital

transformation of the MICE industry. Hotels, companies, organisations, associations and

travel management companies (TMCs) value the meetago group as a reliable technology

and service partner in the optimisation and digitalisation of their value chains – but also for

professional support for all aspects of the request and booking process. By consistently

focusing on the intelligent integration of purchasing, booking and planning processes in the

system landscapes of its customers, the meetago group took over the market leadership in

German-speaking Europe at an early stage. Since then, the family-owned company has

been growing globally: The meetago group is present in the world’s most important

conference markets, and its digital system world has long been at home in Asia, the US and

South America.