jueves, 7 de marzo de 2019

Accor is positioned as global leader in the lifestyle sector

A historic year for the Group with record openings and signings, and strong
acceleration in the lifestyle sector, mainly due to the acquisition of 14 new
brands that greatly strengthened the Group’s portfolio in this segment.
2018, a record year for Accor in terms of hotel development
With 100,000 guestrooms opened in 2018 –
including organic growth and acquisitions – the
Group consolidated its presence and international
leadership in the fastest growing markets with
strong, iconic and complementary brands, with the
ability to meet all expectations, including those of
customers and owners.
In figures!

A record portfolio of almost 4,800
hotels and 704,000 rooms in
over 100 countries.
Accor strengthened its development momentum
and posted a record performance level with almost
500 hotels signed in 2018, representing 110 more
hotels signed in comparison with 2017.
Gaurav Bhushan, Chief Development Officer at
Accor, commented, “Once again this year, the
Group has proved its capacity to push its own
limits. Just one year ago, Accor consolidated its
international footprint by passing the symbolic
milestone of 100 countries. Never in its history had
Accor opened as many hotels as in 2018. The
Group also dramatically strengthened its position
in the Lifestyle sector. In a very short time, our
teams have successfully assembled a strong and
comprehensive brand portfolio in this market,
thereby responding to very high demand across all
segments for brands from economy to luxury.”

An unrivalled pipeline of 198,000

A record 480 hotels signed with
70,000 rooms

Record organic growth with 300
hotels and 44,000 rooms

hotels and 56,000 rooms

The Group opened 587 hotels
representing 100,000 rooms in
2018, an unprecedented number
in Accor’s historyPositioning across all segments which comes alive with 10 lifestyle
brands to be developed internationally
Travelers are always more attuned to unique brands, with strong personalities, that are
simultaneously urban working environments and places to socialize and enjoy new
experiences. Seeing works of art, tasting original dishes and cocktails, enjoying the scent
of floral bouquets and essential oils, touching fine wood and touchscreens - the lifestyle
market continues to grow and has the most important growth in the industry, and Accor
is awakening our 5 senses through ground-breaking experiences. Each brand is
positioned in a clearly distinct space. Accor’s lifestyle hotels are welcoming and modern
locations that offer:

Unique destinations
Bold interiors, often created by renowned designers
Open living spaces for working, socializing and enjoying new experiences
Music and entertainment
Friendly, open and informal teams
And a rich and varied F&B offering, which represents a significant part of the hotel’s
revenue: restaurant concepts, bars, clubs, mixology lounges, etc., in spaces opening
out onto the city: on terraces and rooftops
Good to know!

At Accor, ten brands, from luxury to economy, offer lifestyle experiences: Delano, SLS, SO/,
The House of Originals, Mondrian, 25Hours, Hyde, Mama Shelter, Tribe and Jo&Joe.

A portfolio of 100 hotels and 20, 000 rooms (network and pipeline) – the Group is now
positioned as joint leader in the lifestyle sector worldwide.

SO/ is enjoying extraordinary growth with 13 hotels in the planning stage, in addition to the
8 existing hotels in 2018, which will represent a network of over 20 hotels & 3,700 rooms by

existants en 2018, soit un réseau de 20 hôtels & 3 700 chambres d’ici 2023.
Overview of the 14 hotel brands which joined the Accor universe in
2018 (in chronological order of acquisition, figures from end of 2018)
In a very short time, Accor has successfully assembled a strong and comprehensive
brand portfolio, enabling it to take care of its customers across all segments, from luxury
to economy. With the purchase of 14 prestigious brands in 2018, the Group has
continued to grow strongly and plans to advance the expansion of its portfolio, notably
with the development of brands on a global scale and by consolidating its leadership in
key markets and segments.
Atton Hoteles:
10 hotels – 2,013 rooms – 4 countries - 3 hotels under development
Mantra with the brands Art Series, Peppers, Mantra and Breakfree:
137 hotels & 24,664 rooms – 3 countries – 9 hotels under development
28 hotels – 587 rooms – 11 countries – 10 hotels under development
Mövenpick Hotels & Resorts:86 hotels – 21,259 rooms – 25 countries – 52 hotels under development
21C Museum Hotels:
10 hotels that are joining the MGallery collection
sbe with the brands Delano, SLS, The House of Originals, Mondrian & Hyde:
18 hotels - 6,662 rooms - 17 hotels & 3,034 rooms under developpement. sbe also
boasts and develops residential products.
One 126-room hotel in Australia – 10 scheduled openings with 1,700 rooms in Europe
and Asia Pacific, 50 hotels being under negotiation worldwide.
Major opening and signings throughout 2018
“The signings in 2018 will translate into record openings across all segments, in
particular with Raffles, which will open its first hotel in the United States, the SO/ brand,
which will become established in several attractive regions, as well as some great new
hotel openings in the midscale and economy segments.” said Gaurav Bhushan, Chief
Development Officer at Accor.

Asia-Pacific: The Group has established its leadership with more than 500 hotels and
almost 100,000 rooms in the pipeline as well as the symbolic signing of the brand’s first
Orient Express hotel in Bangkok (154 rooms)
What were the highlights of 2018?
Opening of Fairmont Maldives Sirru Fen Fushi (112
Opening of Novotel Melbourne South Warf, in
Australia (347 rooms)
Signing of the Ibis Styles Tokyo Bay, in Japan (261
Orient Express
King Power
North and Central America: Accor
continued its expansion with a total of near
30 hotels and almost 5,000 rooms in the
pipeline including the signing of the first
Raffles in the US, in Boston (187 rooms)
What were the highlights of 2018?
Opening of Fairmont Austin and its 1,048
Ibis Styles Merida Galerias, in Mexico (140
South America: Accor has over 110 hotels and almost 15,000 rooms in the pipeline,
notably with the return of the Sofitel brand –
the first hotel on the continent in 10 years -
with the signing of Sofitel Calablanca Baru (187
What were the highlights of 2018?
Opening of Novotel Santiago Providencia, in
Chile (178 rooms)
Opening of Novotel São Paulo Berrini, in Brazil
(209 rooms)
Novotel Santiago
 Europe: Over 300 hotels and almost 40,000 rooms
in the pipeline, the opening of the first Raffles in
Poland, in Warsaw, as well as the first Tribe property,
in Glasgow
What were the highlights of 2018?
Opening of Raffles Europjeski Warsaw, in Poland
(106 rooms)
Opening of Mercure Kaliningrad, in Russia (167
 Africa & Middle East: 170 hotels and 42,000 rooms, including prestigious signings such
as Pullman Accra in Ghana (363 rooms)
ibis Sfax
What were the highlights of 2018?
Opening of Ibis Sfax, in Tunisia (187 rooms)
Opening of Fairmont Riyadh, in Saudi Arabia
(304 rooms)
Signing of MGallery Downtown Dubai (204
Signing of SO/ Doha Qatar (321 rooms)
The boom in residential products: The Group has continued to grow significantly in
hotel residences for long-term stays (289 existing hotel residences and 65 in the
planning stage) and branded private residences (17 existing hotel residences and 51 in
the planning stage), with 28 hotel brands that are available as residential products. In
2018, we can notice the opening of Adagio Amsterdam Amstelveen (151 apartments,
the signing of Pullman Living Accra City Airport (363 residences) and also the signing of
SO/ Uptown Dubai Residences (215 apartments).

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