Madrid, Spain, 19 September 2018 -
Innovation, traveller demand for diverse and authentic experiences in
cities, and urban tourism governance models will be the central themes
of the “UNWTO Conference on City Breaks: Creating Innovative
Experiences”, to be held in Valladolid, Spain, on 15-16 October 2018.
The conference will address the future of
urban tourism, with special emphasis on current challenges, technology,
governance and public-private partnership models, as well as generating
opportunities along the entire tourism value chain of the city and
integrating gastronomy and wine tourism in urban experiences.
City
tourism is one of the fastest-growing segments in the world. It
attracts both business and leisure travellers, generating income that
supports socioeconomic and cultural development. In recent years, the
growing popularity of city breaks has opened many urban destinations to
new markets and segments, increasing the number of visitors, mainly in
Europe. With the growing demand for urban tourism, it becomes crucial to
guarantee the quality of tourists’ experiences, while at the same time
reflecting on key issues such as sustainability, accessibility,
connectivity, and infrastructure, as well as dispersing tourism.
The
conference will be attended by representatives from cities such as Graz
(Austria), Lisbon (Portugal), Turin (Italy) and Seville (Spain), and
will serve as a platform for exchanging experiences and perspectives on
the positioning of urban destinations, as well as learning how to manage
emerging challenges.
The
event will take place in Valladolid, a well-known urban destination in
Spain that is firmly committed to a tourism strategy that prominently
features adventure, wine and cultural tourism, among other segments.
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