Successful
initiative, now in its fourth year, calls on guests to donate at least
one kilo of food, clothing and educational supplies to disadvantaged
communities
around the world.
Dubai, UEA, 14 August 2018
– Mövenpick
Hotels & Resorts is lending a hand to people in need with the launch of its 2018 ‘Kilo of Kindness’ global charity campaign.
Now
in its fourth year, the successful initiative, which honours the United
Nations International
Day of Charity on 5 September, calls on guests to donate at least one
kilo of food, clothing and educational supplies to disadvantaged
communities around the world, with a focus on underprivileged
youngsters.
This
year more than 30 hotels across Africa, Asia, Europe and the Middle
East are backing the
campaign, which runs from 1-15 September. Guests and visitors are
invited to drop off at least one kilo of supplies at any participating
hotel lobby, which will then be
distributed locally by the charities each property has partnered with.
High-priority
items include books, notebooks and stationery such as pens, pencils,
rulers and erasers; canned
foods such as tuna, soup, fruit, vegetables and concentrated milk; dry
foods like rice, beans, oats, pasta, cereals, flour, powdered milk, baby
formula, tea and coffee; and clothing for adults and children.
Last
year, 8,500 kilos of supplies
were donated to participating hotels – a figure Mövenpick hopes to
surpass with its 2018 campaign. While each guest is encouraged to donate
a ‘Kilo of Kindness’, all contributions will be gratefully
received.
“Our
Kilo of Kindness initiative has grown from strength to strength and in
2018, we are rallying support company-wide
and across as many channels as possible in the hope it will be the
charity drive’s most successful year yet,” said Olivier Chavy, President
and CEO, Mövenpick Hotels & Resorts.
“This is a global programme with a local focus – giving back to the communities where our properties are located
and encouraging our colleagues and guests to do the same, which very much reflects
Mövenpick’s corporate values and its commitment to corporate social responsibility (CSR).”
The ‘Kilo of Kindness’ campaign is part of the company’s global CSR programme, SHINE, which groups
initiatives around three pillars — Environment, Employer and Social Sustainability — with Education the thread common to each.
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