Madrid,
Spain, 24 September 2018 – Investment in innovation and smart
management for tourism will form the major theme of the Ministerial
Summit of this year’s World Travel Market, to be held in London, UK (6
November 2018). The 2018 Summit, a joint initiative of World Travel
Market and the World Tourism Organization (UNWTO), will debut a revamped
format
This
year’s World Travel Market (WTM) will introduce a disruptive new format
to the long-running UNWTO/WTM Ministerial Summit. With the private
sector crucial in setting the tourism agenda, private sector leaders
will be involved for the first time via a panel on investment in tourism
technology. This will be followed by a round table of both ministers
and private sector to discuss a way forward for tourism that includes
stronger public-private partnerships and an agenda for the sector’s
digital transformation.
The 2018 Summit will be hosted by CNN’s
Richard Quest, anchor of Quest Means Business. Developing an innovation
ecosystem, data-driven decision making, digital destination branding,
and the role of government and policy in smart tourism management are
among the topics to be addressed this year.
The Summit reflects on a hyper-connected
and informed world where tourists are one click away from their next
destination and share their interests and emotions in real-time – and
where technological advances have an exponential impact on management
efficiency and sustainability. It will expand its practical impact with a
focus on creating and exchanging innovative ideas and partnerships that
can boost investments in tourism technology.
The
Summit will continue the conversation on ‘Tourism and the Digital
Transformation’ that is set to dominate proceedings for this year’s
World Tourism Day official celebration on Thursday 27 September. The
event, to be held in Budapest, Hungary, will feature sessions on the
role of innovation and technology in tourism development. It will also
see the announcement of the semi-finalists of the 1st UNWTO Tourism
Startup Competition, launched by UNWTO and Globalia to give visibility
to tourism startups with innovative and disruptive ideas.
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