Madrid,
Spain, 17 July 2018 – The importance of digital technologies in
tourism, providing opportunities for innovation and preparing the sector
for the future of work, is at the centre of World Tourism Day 2018, to
be celebrated in Budapest, Hungary (27 September 2018).
World
Tourism Day, celebrated every 27 September around the world, is a
unique opportunity to raise awareness on tourism’s actual and potential
contribution to sustainable development.
This year’s World Tourism Day
(WTD) will help to put the opportunities provided to tourism, by
technological advances including big data, artificial intelligence and
digital platforms, on the map of sustainable development. The World
Tourism Organization (UNWTO) sees digital advances and innovation as
part of the solution to the challenge of marrying continued growth with a
more sustainable and responsible tourism sector.
“Harnessing innovation and
digital advances provides tourism with opportunities to improve
inclusiveness, local community empowerment and efficient resource
management, amongst other objectives within the wider sustainable
development agenda”, said UNWTO Secretary-General Zurab Pololikashvili.
The WTD official celebration
will be held in Budapest, Hungary, a country enjoying steady growth of
tourism backed by consistent policy support and a commitment to the
digital future. Other celebrations will take place worldwide.
The
official celebration will also see the announcement of the
semi-finalists of the 1st UNWTO Tourism Startup Competition, launched by
UNWTO and Globalia to give visibility to startups with innovative ideas
capable of revolutionizing the way we travel and enjoy tourism.
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