jueves, 28 de enero de 2021

FAENA GROUP AND ACCOR EMBARK ON GLOBAL VENTURE TO EXPAND THE FAENA BRAND WORLDWIDE


Alan Faena and Len Blavatnik of Faena Group, together with Sébastien Bazin, Chairman
and CEO of Accor, today announced the launch of a global strategic partnership focused
on expanding the Faena brand around the globe.
Faena, one of the world’s most impactful brands in the luxury lifestyle and hospitality
industry, and Accor, a world-leading hospitality group with an unparalleled brand
portfolio and more than 5,000 properties across 110 countries, have partnered to expand
the Faena brand to strategic destinations worldwide.
Alan Faena will work in partnership with Accor to break new ground, developing Faena
Districts in select global destinations. This new venture will strengthen Faena’s personal
and distinctive approach and will become a catalyst for exponential growth. Dubai is
slated to be the first international destination.
"We have found in Accor a perfect partner; we have a shared vision and passion. As
Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path
for groundbreaking concepts, setting new industry standards in the creation of inimitable
environments rooted in culture, positively transforming cities, shifting old paradigms and
becoming new international cultural epicenters. It has always been our dream to share
the Faena ethos and artistic vision around the globe, and with Accor we are turning this
dream into reality,” said Alan Faena.
“Accor is building an experience-based hospitality platform and in doing so, we greatly
value the energy and ideas that entrepreneurs, creators and visionaries bring. Alan
Faena is a clear leader in the luxury lifestyle sector with his transformative concepts.
Faena Districts are shifting the gravitational centers of the cities where they reside,
making a true difference in their communities. These will serve as our model as we work
hand-in-hand with the Faena team to help achieve their vision and global expansion
ambitions. We look forward to a long and rewarding future working with Alan, Len and
the entire Faena group,” said Sébastien Bazin, Chairman and CEO, Accor.The new venture will manage Faena Buenos Aires and Faena District Miami Beach, which
was named as the #1 hotel in Miami, #2 hotel in the wider United States and twelfth
highest ranked property in the entire world by readers of Condé Nast Traveler in their
2020 Readers’ Choice Awards, as well as all future projects created in collaboration
together. This ground-breaking endeavor will result in pioneering businesses which
specialize
in
the
development
of
one-of-a-kind,
socially
responsible,
holistic
environments, anchored in cultural experiences ranging from residences and hotels, art
and cultural spaces.

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