viernes, 20 de enero de 2023

Google Trends Data Reveals UK’s crypto search calendar

 

A new study by crypto trading guide tradingbrowser.com, reveals May as the month when crypto-related searches were most likely to peak in the UK.

The analysis looked at search levels for 22 crypto terms that related to crypto trading, security, and news during every month of 2022 to reveal at the UK’s High-Alert Crypto Month.

May emerged as the UK’s Crypto High-Alert month, with seven of 22 keyword searches spiking to their highest search level of 2022 during the month. The month saw the keywords: “Crypto”, “Crypto Prices”, “Crypto Crash”, “Coin Market Cap”, “Luna Crypto”, “Coin Base”, and “Binance” hitting their highest points. Searches for “Luna Crypto” exploded by 1,731% this month.

Chart, line chartDescription automatically generated

The UK’s next Crypto High-Alert month, February, had three search terms reaching their highest on Google. These include: “Bitcoin scam”, which rose by 106% above its average search levels, “Is Crypto safe” which increased by 189% and “Blockchain”, which jumped by 50%. The terms indicated growing scepticism among Brits around the security of cryptocurrencies.

Graphical user interface, text, application, emailDescription automatically generated

November follows with the highest spike for two crypto keywords. FTX erupted by 936% on Google following the bankruptcy saga with its CEO Sam Bankman-Fried. The term “Crypto Wallet” also peaked in November by 190%, signifying interest in coin purchases.

Chart, applicationDescription automatically generated

January saw explosive searches for two Crypto keywords by UK users. NFT searches went up by 241% following its adoption by celebrities and brands, and the month also saw searches for “best cryptocurrency” jump by 133% more than its average search throughout 2022.

Graphical user interface, chartDescription automatically generated with medium confidence

Coming fifth is June, with peaks for two key crypto search terms – “Bitcoin” exploded by 168%, almost twice its average search and “Ethereum” searches increased by 102%.

See more: Metaverse applications in the real world

Chart, line chartDescription automatically generated

The study was conducted by Tradingbrowser.com, a guide to crypto trading and investing which offers expertise in trading tips and platform reviews.  

 THE UK’S CRYPTO SEARCH CALENDAR 2022

MONTHSEARCH SPIKESSEARCH TERM WITH HIGHEST SPIKE (compared to yearly average)SEARCH % INCREASE
May7Luna Crypto1731%
February3is crypto safe189%
November2FTX936%
January2NFT241%
June2bitcoin168%
July1Crypto coin442%
October1Dogecoin393%
March1Buy Ripple167%
April1crypto scam118%
September1Shilling44%
December000
August000

Methodology 

Source: Google Search Trends, Percentage Interest Calculator.

Approach: The study looked at 22 different search terms, analysing Google Trends data showing when searches for each one peaked during the year. The month which contained the most peaks was named the UK’s Crypto High-Alert month.

The search terms: Bitcoin scam, crypto scam, is crypto safe, crypto safe, is bitcoin safe, Crypto, Bitcoin, Dogecoin, the best cryptocurrency, Crypto Prices, Crypto Wallet, Luna Crypto, Cryptocoin, Buy Ripple, Shilling, FTX, Crypto Crash, Coin Market Cap, NFT, Ethereum, Crunchbase, Binance, Blockchain.

No hay comentarios:

Publicar un comentario