- Rolls-Royce clients join most exclusive Members’ Club in the world
-
Whispers is a digital extension to the Rolls-Royce marque
-
Whispers acts as a gateway to the world’s most rarefied
products, services and ideas
- Rolls-Royce clients across the globe securely commune with each
other via Whispers
- Ticket to entry is ownership of a new Rolls-Royce
“It is with pleasure that today we introduce to the world an
Application named Whispers; an innovative, digital House of
Rolls-Royce, conceived and deployed over two years ago. Whispers is
completely unique. It is a digital gateway to a fascinating world
beyond, where the exceptional and the extraordinary come together
and are tailored to meet the demands and tastes of our eclectic and
highly valued community of clients. Whispers offers transformative
experiences, rare and desirable products, whimsical treasures and
exclusive Rolls-Royce previews that are curated by Rolls-Royce and
delivered directly to the fingertips of our global community.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
Rolls-Royce patrons are a unique subset of society -
entrepreneurs, visionaries, heads of state, royalty, founders and the
brightest stars of the entertainment industry. These clients are
global denizens, connoisseurs, patrons of the arts, philanthropists,
collectors of fine and exquisite items; individuals untethered by
common constraints such as time and money.
These individuals have complete confidence in Rolls-Royce’s
ability to delight and inspire them. However, due to their highly
mobile international lifestyles, they have been seeking a means to
have more regular personal involvement with the marque – more
experiences, more access, and more immersion in the luxury world open
to Rolls-Royce as the world’s leading luxury brand.
Of course, these individuals have existing access to concierge
services, personal shoppers and consultants to support various aspects
of their lives, but they wanted something different from Rolls-Royce –
something above and beyond.
This rarefied group of individuals wanted Rolls-Royce to
facilitate a coming together of the extraordinary people who make up
the marque’s worldwide client fraternity. Like-minded individuals,
they sought to unlock the inimitable treasures that abound within the
global Rolls-Royce community and wanted to share their interests,
their tastes, their products and collections and their thinking
amongst each other.
This is
Whispers. A digital House of Rolls-Royce,
Whispers acts as an entrepôt to a world that Rolls-Royce
intimately and uniquely understands – a digital gateway to a curated
world of luxury.
Over two years ago, under a cloak of secrecy,
Whispers
was launched to a select group of globally distributed clients. A
test-phase followed and after garnering a positive response,
Rolls-Royce continued to evolve and adapt Whispers in close
collaboration with its users. Today,
Whispers is fully
deployed in the United Kingdom, Europe, the Middle East and the United
States, with large numbers of Rolls-Royce clients already enjoying the
benefits of belonging to this exclusive group of exceptional achievers.
Membership is limited to owners of a new Rolls-Royce motor car.
Whispers is indeed, the most exclusive members’ club in the world.
A Global Community of Like-minded Individuals
Through
Whispers, Rolls-Royce offers, to the delight of
its clients, access to an amazing and sometimes whimsical collection
of luxury offerings, transformative experiences, exclusive Rolls-Royce
previews, inspiring articles and thought pieces, undiscovered
destinations and perhaps most importantly, the ability to securely
contact and privately commune with some of the world’s greatest minds.
Whispers offers patrons the opportunity to liaise securely
with fellow Rolls-Royce patrons, the Chief Executive and members of
the Board of Rolls-Royce, to share ideas and networks, business
opportunities and social contacts that fortify and inspire those who
change the world.
An Inspiring and Sometimes Whimsical Collection of Luxury Offerings
An ever-changing collection of beguiling products has been
curated to surprise, delight and intrigue. Members can create their
very own bespoke experiences or products. They are invited to work
with experts to design and build their own personal racetrack, or
commission a personalised Monopoly set incorporating one’s own
properties and assets. Need entertaining? - book a private performance
by the New York Philharmonic Orchestra. Commission a beautiful
portrait of your favourite pet or design your very own minaudiere.
From truffles to caviar or crafting your own Cognac, patrons can
peruse and purchase a diverse and eclectic selection of luxurious
products and curiosities – all on the
Whispers platform, in
the comfort of their own home.
Transformative experiences
Whispers provides Rolls-Royce clients access to
transformative, inspiring and entertaining experiences. From
backstage-access at the Grammys, front-row seats at Fashion Week,
walking the red carpet at the Academy Awards, VIP previews of Art
Basel, to meeting artists at Coachella, players at Wimbledon or
athletes at the Olympics,
Whispers unlocks a world of
exclusive access.
Worldwide luxury travel experiences are offered. An expedition
to Antarctica or an African Safari can be facilitated at the touch of
a button. And, of course,
Whispers members are invited to
join Rolls-Royce at exclusive, hosted experiences, for example, an Art
Weekend visiting the private collection of one of the world’s most
prestigious collectors, or a weekend at the sumptuous Villa D’Este
Concours D’Elegance. Members may receive an invitation to an intimate
dinner on the production line at the Home of Rolls-Royce in Goodwood,
England, or even a private, curated tour of luxury goods manufacturers
in the capitals of global luxury. Additionally, members of the
Whispers community receive exclusive world-previews of new
Rolls-Royce products and offerings before they become public knowledge.
Hidden Gems
As global denizens and owners of a Rolls-Royce, the marque’s
patrons are accustomed to effortless luxury travel. Now, drawing on
Rolls-Royce’s global presence and unique immersion in the world of
luxury travel, clients receive recommendations, via
Whispers,
of new or little-known but highly recommended hotels, restaurants,
bars and clubs around the world – many of which are endorsed by
fellow-members who have come across them on their own world travels.
Assistance is available to plan itineraries and ensure the very best
seat or suite is secured.
Inspiring Greatness through Evocative Thought Pieces
Whispers collates inspirational ideas and creative thinking
gleaned by Rolls-Royce’s own Luxury Intelligence Unit from around the
globe. Inspiring thought pieces are tailored according to the
patron’s personal choices and interests. Philanthropic endeavour,
sporting achievements, artistic excellence and cultural idiosyncrasies
feature in editorial content designed to enlighten and inspire the
reader.
Whispers is an exclusive, digital home for Rolls-Royce
clients around the world. Constantly adapting and refreshing to always
ensure that its content remains current, relevant and in-line with the
client’s interests,
Whispers draws together many of the
world’s most affluent and interesting people. Private, curated,
inspiring and lovely,
Whispers is truly the most exclusive
Members Club in the world.
