Leading International Brands Team Up to Celebrate
The Biggest Night in Latin Music®
MIAMI (Nov. 2, 2018) —
The Latin Recording Academy® and Univision Communications Inc. have today announced the official sponsors of the
19th Annual Latin GRAMMY Awards®.
The event will connect leading international brands through innovative
programs and campaigns with Latin music fans, across platforms as well
as through several on-site experiential activations. The
19th Annual Latin GRAMMY Awards will broadcast live from the
MGM Grand Garden Arena in
Las Vegas on
Thursday,
Nov. 15, from
8–11 p.m. ET/PT (7 p.m. Central) on
Univision.
"We are grateful for the continued support of some of our long-time
partners, and thrilled to be working with new, blue chip, globally
recognized brands this year, who understand the value of engaging with
fans live and across platforms," said
Gabriel Abaroa Jr.,
President/CEO of The Latin Recording Academy. "This support allows us
to continue to elevate the stature of Latin music internationally, and
to make positive inroads in our overall mission of providing
opportunities and a worldwide platform for emerging and already
established Latin artists to be recognized for their talents."
North American sponsors include:
Buchanan's Scotch Whisky (spirits),
Bulova (timepieces & jewelry),
Estrella Jalisco (Beer),
Google (hardware, smartphone)
L'Oréal Paris (cosmetics),
Las Vegas (host city),
McDonald's (quick service restaurant),
Nissan (automotive),
Pepsi (non-alcoholic beverage), and
Walmart (retail). In Latin America,
Mastercard (payment services) is a pan-regional sponsor.
"Each year, thanks to our partners, we are able to the raise bar and
find new and exciting ways to engage our audience during Latin music’s
biggest night of the year," said
Steve Mandala,
President of Advertising Sales and Marketing at Univision. "As the
nation’s Home of Latin Music, we are excited to connect our clients to
passionate music fans through programs designed to reach them across
Univision’s extensive media and social platforms, as well as to provide
exclusive experiences during the star-studded event."
Last year, the Latin GRAMMYs™ reached 8.0 million Total Viewers 2+, who
tuned-in to all or part of the three-hour live broadcast on the
Univision network. Nearly 90% of Latin GRAMMYs™ audience tuned in live
and 95% watched the ads, higher than any of the Top-5 English-language
award shows during the 2017/18 season.
Returning for the fifth year,
Buchanan's
Scotch Whisky will feature its Casa Buchanan's pop-up experience, where
celebrities, media, and invited guests will celebrate whisky
craftsmanship, culture and true Latin greatness. Buchanan's will gift
Latin GRAMMY presenters, performers, and VIPs in the Backstage Talent
Gift Lounge, and will be providing specialty cocktails during the Latin
GRAMMY Awards to the night's winners and guests. Best New Artist
nominees will also be honored with a private Buchanan’s cocktail
reception to toast the great achievement.
For its third year in a row,
Bulova will
sponsor all of Latin GRAMMY Week and be part of an exclusive ceremony
for this year’s Best New Artist nominees during the red carpet of the
2018 Latin Recording Academy Person of the Year gala. Bulova will also
have exclusive presence during the Latin GRAMMY Awards show with an
on-site digital countdown clock inspired by this year’s Special Edition
Latin GRAMMY timepiece.
Returning for the second year as official beer sponsor,
Estrella Jalisco will
bring the taste of true authentic Mexican cerveza and their
#LookForTheStar campaign to Las Vegas for guests to enjoy during Latin
GRAMMY Week across the 2018 Latin Recording Academy Person of the Year
gala, 19th Annual Latin GRAMMY Awards, and the Official Latin GRAMMY
® After-Party.
First time sponsor,
Google Pixel 3,
will take over the red carpet with a Fashion Position capturing the
best looks of the night powered by the latest Google Pixel 3 smartphone.
Additionally, as part of the Noche de Estrella pre-show for the Latin
GRAMMY Awards, Google will present a red carpet performance in
anticipation of The Biggest Night in Latin Music
®.
As a leading cosmetics brand
L'Oréal Paris has
celebrated and fueled women’s intrinsic worth, and returns for the
seventh year as a sponsor of the 2018 Latin Recording Academy Person of
the Year gala, 19th Annual Latin GRAMMY Awards, and the Official Latin
GRAMMY After-Party.
For the eleventh year,
Las Vegas
returns as the official host city, sponsoring star-studded events,
including the 2018 Latin Recording Academy Person of the Year gala, the
19th Annual Latin GRAMMY Awards, and the Official Latin GRAMMY
After-Party.
Also for the eleventh consecutive year,
McDonald's
continues its commitment to celebrating Hispanic culture and heritage
through its support of Latin music. This year, the industry leader will
have presence at the 2018 Latin Recording Academy Person of the Year
gala, the 19th Annual Latin GRAMMY Awards, and the Official Latin GRAMMY
®
After-Party. As part of their support, McDonald’s will offer a unique
photo booth experience at the MGM Grand Garden Arena for attendees of
the Latin GRAMMY Awards.
Additionally, as a third time partner in Latin America,
Mastercard
will continue its alliance with The Latin Recording Academy as an
official sponsor of the 19th Annual Latin GRAMMY Awards. Dedicated to
providing cardholders with Priceless experiences, Mastercard will offer
them a once-in-a-lifetime trip to see their favorite artists and enjoy
The Biggest Night in Latin Music.
As the official automotive sponsor for the fourth year,
Nissan
will feature the 2019 Nissan Altima and Nissan’s Intelligent Mobility
products by engaging consumers with a VIP experience to the 19th Annual
Latin GRAMMY Awards through a dedicated sweepstakes, providing Latin
music fans with unexpected access to their biggest passion points. In
addition, as part of this partnership, they will team up with a Latin
GRAMMY
® nominee who will arrive to Las Vegas in style in a
Nissan Altima for the 19th Annual Latin GRAMMY Awards with Univision
documenting their journey to Sin City days before in a custom :30
vignette airing during commercial time.
With a rich history and passion for music,
Pepsi®
returns as a sponsor the Latin GRAMMY Awards with its "Tu Voz, Tu
Sabor" campaign celebrating artists present and future. The campaign
will come to life first at the 2018 Latin Recording Academy Person of
the Year gala, through partnerships with emerging and established
artists developing custom content highlighting their personal musical
journeys and inspirations, and through a partnership with the Latin
GRAMMY Cultural Foundation
®, providing Tuition Assistance
Scholarship grants to four aspiring artists. The brand is also creating a
Pepsi Lounge and capturing 180-degree time-stop videos for social.
Finally,
Walmart
returns as the official retail partner of the 19th Annual Latin GRAMMY
Awards. To kick-off a season full of celebrations, Walmart and
Univision have partnered to deliver more ways to go bigger and shop
smarter by bringing the "Centro de Regalos," (Walmart Gifting HQ) to
life in Las Vegas.
During the week, content will be created from the "Centro de
Regalos," featuring artists’ top five recommended gifts for the holiday
season.
For additional exclusive news and coverage of the 19th Annual Latin GRAMMY Awards, visit
LatinGRAMMY.com and
Univision.com.
