Madrid (Spain), June 29,
2018 - The World Tourism Organization (UNWTO) and IE Business School,
one of the world's leading executive education centers, have agreed to
join forces to promote innovation and entrepreneurship in the tourism
sector. Both will promote the role of academia within tourism
innovation.
UNWTO has invited IE Business School to provide its support in the
framework of UNWTO´s new strategy on innovation and digital
transformation. This leading educational institution will give UNWTO
strategic support to execute projects, expand and disseminate knowledge
about innovation and entrepreneurship in tourism.
"We are delighted to be
able to count on the reputation and international experience of IE
Business School going forward", said UNWTO Secretary-General Zurab
Pololikashvili. "With their academics, experts, international networks
and extensive teaching and research experience, they will be actively
participating in our specialized forums, as well as in the development
of knowledge in the framework of innovation and entrepreneurship in
tourism", he added.
UNWTO is a natural ally
for Santiago Íñiguez de Onzoño, the Executive President of IE
University, to which IE Business School belongs. "As the UN specialized
agency for the promotion of sustainable development through tourism,
UNWTO is the ideal partner to develop mentoring and acceleration
programmes for tourism startups and develop educational and training
programmes in technology and innovation, conferences, and seminars,
among many more options", he said.
The agreement between both institutions has a renewable annual duration.
