ALL - Accor Live Limitless launches a new digital mobility service developed with Karhoo

THE MOBILITY SERVICE IS A RESERVATION SERVICE FOR TAXIS AND PRIVATE
HIRE VEHICLES, DESIGNED WITH KARHOO, A SUBSIDIARY OF MOBILIZE.
NOW AVAILABLE IN 490 CITIES ACROSS 21 COUNTRIES, THIS FEATURE
SUPPORTS LOYALTY PROGRAM MEMBERS WHEN TRAVELLING AND IN THEIR
EVERYDAY LIVES.
Thanks to this mobility service, members of the loyalty program can now reserve their
taxi or private hire vehicle on the ALL app or the website All.com 1 . Members
automatically earn additional points when paying by credit card and can also choose to
pay their fare using their points.
The mobility service covers 490 European cities, as well as Dubai and New York, and
addresses two main needs:
•
Trips when traveling – to go to a station, airport or an Accor hotel. This is a
particularly useful service when abroad, where guests are often unaware of how to
reserve and pay for taxis or chauffeur-driven vehicles.
•
Day-to-day travel, whether personal or professional, to go to a meeting or a
restaurant.
The service allows users to compare, in real time, available taxi and private hire vehicle
offers and to make their choice according to rate, waiting time, vehicle category (electric,
traditional, etc.) and available extras (e.g. child seat).
1 App Store or Google PlayThe mobility service is the result of a strategic and technological partnership between
ALL and Mobilize, the Renault Group brand dedicated to new mobilities, via its start-up
Karhoo. Karhoo’s mobility aggregation platform allows hospitality and travel industry
professionals, as well as businesses, to offer taxi and private hire vehicle services to
their guests through their online and mobile apps and under their own branding.
According to Mehdi Hemici, Chief Loyalty & Partnerships Officer Accor, “With the
travel rebound, we wanted to provide a tangible service at home or away for our ALL
App users. This one-stop-shop mobility solution is seamlessly integrated after your hotel
reservation. It allows our ALL members to book their airport transfer to their hotel or
book a ride in their home city with their ALL points. Both convenient and consistent
wherever you are.”.
“Facilitating mobility for everyone everywhere is at the heart of Mobilize’s purpose and
we are proud of this collaboration with Accor as part of the ALL loyalty program. Our
urban travel distribution platform features powerful technology enabling users to be
connected to 1.8 million vehicles from 2,500 taxi and private hire fleets throughout the
world. Adding mobility to the services our business partners, such as Accor, already offer
allows them to improve their customers’ experiences and satisfaction”, said Fedra
Ribeiro, CEO of Karhoo.
By 2050, seven out of 10 people (68%) will live in an urban environment compared with
just over one in two at present (55%) 2 . The behavior, needs and expectations of city
dwellers will therefore be required to change dramatically in terms of urban travel. With
increased demand, major societal challenges will emerge: city dwellers, less likely to
own a means of transport will be able to select the mobility option that best meets their
needs according to their location.
Accor, a global leader in hospitality, aims to become the first hotel operator to offer
multimodal transport services (eventually including micro-mobility and shared vehicle
offers) to its members with a gradual extension of its global coverage.