lunes, 4 de septiembre de 2023

Estas son las tecnologías que necesitas tener en tu PC para tener el mejor regreso a clases

 

Con las PCs y tabletas de Huawei tendrás todo lo que necesitas para trabajar con comodidad y rapidez con soluciones que no encontrarás en otros dispositivos

 

A person working on a computer

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Ciudad de México, México de agosto, 2023 – Comienza la cuenta regresiva para el regreso a clases, por lo que probablemente ya estás pensando en qué computadora deberás comprar para trabajar durante todo el ciclo escolar. Sin embargo, más allá de considerar una compra por el tamaño de pantalla o procesador, también es importante analizar qué tecnologías y soluciones ofrece para mejorar la productividad, el trabajo y comunicación entre múltiples dispositivos pues, aunque tu PC vaya a ser tu equipo de trabajo principal, muchos archivos, fotos y elementos probablemente también los vayas a tener en tu teléfono o tableta.

 

Una de las ventajas que tendrás con las computadoras HUAWEI MateBook es que podrás disfrutar de la tecnología exclusiva de Huawei: Súper Dispositivo, que como su nombre lo indica, permite trabajar con varios dispositivos desde uno solo, todo sin la necesidad de conectar cables o instalar programas, la conexión es fácil, rápida, segura y eficiente.

 

Usa tu teléfono como unidad de almacenamiento inalámbrica

 

Si buscas una laptop con un buen tamaño de pantalla, un rendimiento adecuado para tareas de ofimática, navegación web, edición de imágenes, videollamadas, y con un rendimiento de conexión Wi-Fi sobresaliente, la HUAWEI MateBook D 14 2023 es la PC que debe acompañarte este nuevo ciclo escolar.

 

La HUAWEI MateBook D 14 tiene una pantalla de 14” con resolución Full HD 1080p y una relación pantalla-cuerpo del 90%, es decir, los marcos son tan delgados que casi todo el frontal es pantalla. Asimismo, integra un procesador Intel® Core™ i7-1360P de 13ª generación que adopta el nuevo proceso SuperFin de 10nm de Intel®, con 12 núcleos y 16 subprocesos, lo que ayuda ejecutar sin problema aplicaciones complejas.   Además, está equipada con una tarjeta gráfica Intel Iris® Xe, por lo que incluso es una PC que puede ser utilizada para algunos juegos y edición de video profesional.   

 

El hardware de la HUAWEI MateBook D 14 2023 te garantiza poder trabajar con casi cualquier programa que requieras en tu escuela, pero lo mejor es que es compatible con la tecnología Súper Dispositivo, por lo que si tienes un teléfono de Huawei puedes convertirlo en una unidad de almacenamiento inalámbrica para acceder a cualquier archivo, editarlo en la PC, y volver a guardarlo en tu smartphone sin problema.

 

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Por ejemplo, si constantemente estás mandando archivos a tus chats de WhatsApp para después descargarlos en la computadora, ahora solo bastará que conectes tu teléfono Huawei a la HUAWEI MateBook D 14 2023 por medio de la conexión Bluetooth, y automáticamente aparecerá tu teléfono en la sección de unidades de almacenamiento en el Explorador de Archivos, por lo que bastará con entrar a la unidad para acceder a todas las carpetas de archivos y trabajar directamente en ellos, pero desde la PC.

 

En caso de que estés trabajando en una PPT, y olvidaste guardar las fotos y videos de tu teléfono en la HUAWEI MateBook D 14 para añadirlas a tu proyecto, no te preocupes, pues también puedes aprovechar la tecnología de HUAWEI Share para compartirlas rápidamente con tu computadora.

 

HUAWEI Share te permitirá compartir fotos y videos de manera rápida entre estos equipos de la misma manera en que compartes una foto en redes sociales.

 

Tu tableta se convierte en un segundo monitor

 

Si vas a usar varios programas al mismo tiempo para tus trabajos escolares, probablemente la pantalla de 14 pulgadas no te será suficiente, y no porque no sea lo bastante grande, sino porque al investigar, editar imágenes o realizar múltiples tareas siempre es más cómodo tener un campo de visión y trabajo más amplio, y esa es otra cosa que la tecnología Súper Dispositivo puede solucionar.

 

Con una tableta de Huawei como la HUAWEI MatePad 11, o la nueva HUAWEI MatePad 11.5 podrás usar sus grandes pantallas FullView con tecnología de protección ocular contra la luz azul y parpadeo para trabajar por varias horas sin sufrir cansancio ocular.

 

 

Conectar una HUAWEI MatePad a la HUAWEI MateBook mediante Súper Dispositivo te permite que además de poder usarla como segundo monitor para extender la pantalla, también puedas usar la pantala de la MatePad como principal, por lo que, si ejecutas Photoshop en la MateBook, puedes editar la imagen directamente en la tableta con ayuda del HUAWIE M-Pencil para mayor precisión y comodidad, aunque en realidad todo el trabajo de procesamiento lo estará haciendo la computadora.

 

Asimismo, puedes conectar el HUAWEI Smart Keyboard a la MatePad 11 o MatePad 11.5 mientras está conectada a tu HUAWEI MateBook, y trabajar como si fuea una PC más pequeña con la tecnología Súper Dispositivo, esto es de ayuda si quieres moverte a otro lugar en la casa, como el jardín, pero quieres mantener la HUAWEI MateBook D 14 conectada a la corriente, pues con Súper Dispositivo la conexión no solo es inalámbrica, sino también estable y eficiente.

 

Usa las aplicaciones de tu teléfono en tu PC

 

Otra de las cosas que te serán de gran ayuda en la escuela es la posibilidad de proyectar la pantalla de tu teléfono en la de tu PC, por lo que la información que tengas en aplicaciones que no están disponibles en Windows podrás verlas y editarlas en tu HUAWEI MateBook D 14 2023.

 

Podrías incluso tener 2 cuentas de WhatsApp; una en tu teléfono y otra en tu PC, abrir juegos para las horas libres, o de pronto ver qué han subido tus contactos en TikTok de una manera más cómoda que como lo harías abriendo el sitio web en tu PC, todo esto gracias a la tecnología de Súper Dispositivo.

 

 

 

Adquiere la mejor tecnología para el regreso a clases

 

La HUAWEI MateBook D 14 está disponible en la Huawei Online Store. Para conocer los precios y promociones visita: https://consumer.huawei.com/mx/laptops/matebook-d-14-2021/buy/

 

La HUAWEI MatePad 11 está disponible en la Huawei Online Store. Para conocer los precios y promociones visita: https://consumer.huawei.com/mx/support/tablets/matepad-11-2023/

 

La HUAWEI MatePad 11.5 está disponible en la Huawei Online Store. Para conocer los precios y promociones visita: https://consumer.huawei.com/mx/tablets/matepad-11-5/buy/

 

Los accesorios para las HUAWEI MatePad como el HUAWEI Smart Keyboard y el HUAWEI M-Pencil de 2ª generación las podrás encontrar en el mismo canal de venta.

 

CX Inteligente: el siguiente paso para una experiencia empática, segura y sin fricciones


El panorama empresarial está experimentando cambios significativos, impulsados por avances tecnológicos que lo obligan a adaptarse a las crecientes expectativas de los clientes si quieren sobresalir frente a la competencia, atraer nuevos consumidores y mantener altos niveles de satisfacción. Y una forma de conseguir dicha adaptación de manera óptima es a través de un CX Inteligente, de acuerdo con los expertos de Zendesk. 

“En Zendesk llamamos CX Inteligente a la atención al cliente que, por medio de IA e IA Generativa logra ofrecer una experiencia personalizada, empática y sin esfuerzo, obteniendo la mezcla perfecta entre lo racional y lo emocional. Dicha mezcla abarca distintos aspectos del CX, como la personalización y la automatización de tareas y recursos”, precisó Walter Hidebrandi, CTO de Zendesk para Latinoamérica. 

1. CX Inteligente y emocional

La combinación de IA y datos de los clientes generan experiencias personalizadas, que mezclan las ventajas del coeficiente intelectual (IQ) con el coeficiente emocional (EQ). Esto significa que, más allá de conocer el comportamiento del cliente y tomar decisiones alrededor de sus hábitos de compra o consumo, es posible detectar y analizar su estado de ánimo, por ejemplo, a través de las palabras que utiliza durante sus conversaciones con chatbots, su tono de voz al hablar con los agentes, etc. 

Esta tendencia se ve reflejada en que el 71% de las organizaciones en Latinoamérica ha intentado de manera proactiva mejorar el bienestar del cliente durante el último año, de acuerdo con el reporte CX Trends 2023 de Zendesk. Así mismo el 59% de ellas planean aumentar el gasto en el seguimiento y la mejora de las emociones de los clientes.

2.  CX Inteligente y generativa

La colaboración de Zendesk con OpenAI y sus herramientas de IA Generativa, por ejemplo, abren las puertas a nuevas posibilidades en la mejora de la experiencia del cliente y las respuestas y soluciones que ofrece a los agentes o los mismos chatbots. Esto no es ajeno a que el 71% de los clientes demanda experiencias naturales y de conversación.

La IA generativa facilita, de forma automatizada, el resumen de tickets, la reformulación de respuestas y el cambio de tono para adaptarse al contexto de la conversación. Estas herramientas agilizan el proceso de atención al cliente, permitiendo respuestas más claras y bien pensadas, en menos tiempo. Y esto se ve reflejado también en mayores ventas, teniendo en cuenta que el 70% de las personas aseguró en el más reciente reporte de Zendesk que compran más en empresas que ofrecen experiencias de conversación fluidas, por lo que no sirven solo para mantener clientes, sino también para atraer nuevos de ellos. 

3. Comercio Conversacional: Experiencias Personalizadas y Fluidas

Los clientes esperan experiencias personalizadas y convenientes a través de la mensajería. A través de asociaciones más estrechas con WhatsApp de Meta y Shopify, desde el grupo de innovación de Zendesk llamado Zendesk Labs, se ha desarrollado una nueva solución diseñada para conectar mejor a las marcas con los compradores a lo largo de su trayecto digital.

Los agentes pueden actuar sobre carritos de compra abandonados, dar soporte a carritos de compra activos, informar a los clientes sobre existencia de producto en tiendas cercanas para completar las compras y compartir promociones al momento para crear experiencias personalizadas estelares. También pueden identificar nuevas oportunidades de ingresos conociendo el historial de compras completo de cualquier comprador, sus preferencias de productos y su trayecto de navegación para ofrecer nuevas opciones.

Cada nueva solución y herramienta tecnológica trae consigo un panorama en constante cambio para la experiencia del cliente, así que las empresas deben continuar adoptando nuevas tendencias, como la  IA e  IA generativa, si quieren mantener un alto nivel de atención al cliente que garantice no solo la llegada de nuevos consumidores, sino también su lealtad ante futuras compras, su recomendación ante amigos, familiares y conocidos, y como consecuencia, un incremento en el número de transacciones y las ganancias del negocio. Eso es, al final del día,  es lo que propone un CX Inteligente. 


BOMBAY SAPPHIRE® raises a glass to nature's finest flavors with BOMBAY SAPPHIRE PREMIER CRU MURCIAN LEMON - a new premium, handcrafted gin that celebrates Murcian citrus Notification

 

BOMBAY SAPPHIRE Premier Cru is infused with renowned Fino lemons known for their bright, bold notes and intensity of flavor delivering an elegant and refined taste. Launching now in select markets and available nationwide later this spring, BOMBAY SAPPHIRE Premier Cru is available at BombaySapphire

HAMILTON, BermudaFeb. 22, 2023 /PRNewswire/ -- Today BOMBAY SAPPHIRE® unveils BOMBAY SAPPHIRE PREMIER CRU MURCIAN LEMON - a new super premium expression created to celebrate the region of Murcia in Spain and the stunning citrus that it produces. Representing the absolute best quality ingredients, craftsmanship, sustainable sourcing and flavor, BOMBAY SAPPHIRE Premier Cru shines a light on the long-standing relationships BOMBAY SAPPHIRE has forged with its dedicated suppliers and farmers in Spain and beyond. Murcian Fino lemons are at the heart of this exquisite gin with their bright, elegant flavor notes that are complemented by mandarins and sweet navel oranges for a subtly sweet yet balanced taste to be enjoyed by cocktail lovers everywhere.

With at home mixology booming post pandemic, people want to elevate classic cocktails and everyday moments by using quality premium ingredients while leaning into brands they trust. BOMBAY SAPPHIRE Premier Cru, indicating 'best growth,' brings together carefully sourced 100% sustainable botanicals including Murcian citrus, for a beautifully balanced taste profile that provides a unique citrus foundation for a variety of classic cocktails, from the quintessential martini to elevated cocktails such as the French 75. Produced from a single late harvest, these perfectly ripened Murcian Fino lemons are matured in the Mediterranean sun and left to ripen in the winter months. They are hand-picked, and hand peeled when they are ripest to ensure the most intense citrus aromas and flavors are harnessed.

BOMBAY SAPPHIRE Premier Cru is the perfect example of the craftsmanship and care that goes into every single drop of BOMBAY SAPPHIRE and celebrates the signature lemon peel found in the original iconic BOMBAY SAPPHIRE gin. Like all BOMBAY SAPPHIRE gins, the elevated notes of the botanicals are unlocked and then captured by the signature Vapor Infusion process at the home of BOMBAY SAPPHIRE, Laverstoke Mill, in Hampshire, England. Each small batch is personally and precisely cut by Master Distiller, Dr. Anne Brock, to showcase the best of the late harvest and to ensure every bottle is consistent year after year. In tandem, Master of Botanicals, Ivano Tonutti works closely with suppliers and farmers across the globe to source the highest quality ingredients to create a fitting tribute to Murcia and beyond. This London Dry Gin contains no artificial flavors or essences and draws all its flavor solely from the botanicals and the distillation process alone, capturing the best flavors that nature has to offer.

BOMBAY SAPPHIRE Master of Botanicals, Ivano Tonutti, said: "I am delighted to showcase the work of our suppliers and farmers in Murcia, many of whom I've known personally for over 20 years, in a truly remarkable gin. Each lemon has been hand-picked at its ripest moment in small quantities during the late Fino harvest season, using skillful techniques passed down from generation to generation. Murcian citrus is particularly special due to the exact region where it is grown. Sitting in a basin between mountain and sea, it is the perfect micro-climate for growing citrus that slowly ripens in the winter months for the best tasting fruit and impactful flavor."

BOMBAY SAPPHIRE Master Distiller, Dr Anne Brock said, "We are delighted that gin fans will soon be trying this stunning new expression from BOMBAY SAPPHIRE, which is a multifaceted celebration of renowned Murcian citrus. I am incredibly proud of the meticulous processes used to produce BOMBAY SAPPHIRE Premier Cru from the skilled sourcing and preparation of botanicals to my role in carefully adapting every small batch of gin to bring out the nuances of the late harvest during distillation, amplifying the unique characteristics and finest flavors into a consistent flavor profile every year." 

BOMBAY SAPPHIRE Premier Cru is elegant, yet bold and bright while remaining remarkably smooth and refined. Rolling out in select markets now and available nationwide later this spring, this new expression is available for purchase on BombaySapphire.com, SRP $34.99.

BOMBAY SAPPHIRE Premier Cru Martini
2 oz BOMBAY® Premier Cru
1 oz NOILLY PRAT® Original French Dry Vermouth
Lemon twist
Method: Stir ingredients and ice together in a mixing glass. Strain into a chilled martini glass or coupe. Garnish with a lemon twist.

BOMBAY SAPPHIRE Premier Cru French 75
1.5oz BOMBAY® Premier Cru
0.75oz Lemon Juice
0.75oz Simple Syrup
2 oz Champagne
Garnish with a lemon twist

Method: Add the BOMBAY SAPPHIRE Premier Cru, lemon juice, and simple syrup to a shaker. Shake, strain, and top with champagne and garnish with a lemon twist.

ABOUT BOMBAY SAPPHIRE®:
Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The design of the BOMBAY SAPPHIRE distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapor Infusion process, where the natural flavors of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous. BOMBAY SAPPHIRE is on a mission to be the world's most sustainable gin, with all 10 botanicals being certified sustainably sourced, by the For Life certification from Ecocert S.A. The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

ABOUT BOMBAY SAPPHIRE® AND CREATIVITY:
With its 'Stir Creativity' campaign, launched in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential.  From advocacy programs including the World's Most Imaginative Bartender competition, which has run in the US for over a decade, to hosting The Glasshouse Project, which brings together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity. For eight years, BOMBAY SAPPHIRE ran The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform.

www.bombaysapphire.com 
www.instagram.com/bombaysapphire 
www.facebook.com/BombaySapphire

BAZ LUHRMANN AND BOMBAY SAPPHIRE® ANNOUNCE SAW THIS, MADE THIS INSTALLATION SERIES TO OPEN ON WORLD CREATIVITY DAY 2023

 

SET TO BE THE WORLD'S LARGEST MASS PARTICIPATION A.I. ART EVENT - A GLOBAL CELEBRATION OF CREATIVITY IN PARTNERSHIP WITH THE DESIGN MUSEUM, LONDON AND CHELSEA FACTORY, NEW YORK

  • Baz Luhrmann and BOMBAY SAPPHIRE continue their mission to inspire people to discover the creativity and beauty that exists all around them. The installation celebrates thousands of submissions shared via social media following Luhrmann's #SawThisMadeThis creative call out last year, inviting people to see the world as a gallery of creative inspiration and share on social media what they 'saw' and consequently 'made'.
  • Set to be the world's largest mass participation A.I. art event, visitors will have the opportunity to interact with Ai-Da Robot, the world's first ultra realistic robot artist in the Eye to A.I. studio, to explore how Artificial Intelligence can enrich and enable human creativity at scale.
  • The Bombay Sapphire Saw This, Made This installation will be at the Design Museum, London from 21st to 24th April and then tour to Chelsea Factory, New York from 11th to 13th May. The installation series kicks off a summer of Saw This Made This activities happening around the world.

HAMILTON, BermudaMarch 30, 2023 /PRNewswire/ -- Launching on World Creativity Day, 21st April 2023, at the Design Museum in London before travelling to Chelsea Factory in New York in May, Bombay Sapphire and Baz Luhrmann present the Saw This, Made This installation, an experience designed to showcase the creativity and beauty that exists in the everyday and encourage people everywhere to engage with their creative side. 

The new installation marks the culmination of the Bombay Sapphire Saw This, Made This global campaign which launched in October 2022. As the campaign's Creative Director, Baz Luhrmann called for people to see the world as a gallery of creative inspiration and share on social media what they 'saw' and consequently 'made' via #SawThisMadeThis. Thousands of people across six continents engaged with their creative talents and shared what they saw in the world via the hashtag.

Now, a curated collection of those submissions will be displayed in the installation. From photography to sculpture to print-making, the installation offers an awe-inspiring showcase of creative perspectives from around the world. Within the display, Baz Luhrmann has personally selected a collection of #SawThisMadeThis submissions that have creatively inspired him. In this section, visionary director Luhrmann gives insight into how he seeks to find the extraordinary in the ordinary, and where he finds his creative inspiration. 

Talking about the campaign, Baz Luhrmann said; "I truly believe creativity lies within us all. The aim of the Bombay Sapphire 'Saw This, Made This' campaign is to show people that creative inspiration exists all around them. Thousands of people have shared the things that have sparked their own creativity - and the results have been extraordinary. My aim as Creative Director of this campaign has always been to encourage people to see the world as a gallery and unlock a creative part of themselves that they may not have been aware of. I'm genuinely excited that on World Creativity Day we are bringing this global outpouring of creativity, shining light on individuals and their expression, reinterpreting it in a truly original way. There is still time to join in via #SawThisMadeThis."

For the first time ever, people will be given the opportunity to see Ai-Da Robot, the world's first ultra-realistic artist robot, paint live in the Eye to A.I. studio at the Saw This, Made This installations in London and New York, as part of an exploration into using A.I. as a tool to further enrich and enable human creativity at scale.

With Ai-Da Robot creating an artwork inspired by humanity's collective creative vision, people everywhere are invited to capture an image that represents what creatively inspires them and share it on #SawThisMadeThis. Ai-Da Robot will take inspiration from the vast range of hashtagged submissions shared following today's announcement* and visitors will be able to watch as she creates live artworks in what is set to be the world's largest mass participation A.I. art event. The final artwork painted by Ai-Da Robot at the New York installation, to be inspired by thousands of people's creative perspectives, will be made available as a free limited edition print downloadable via BombaySapphire.com.

Ai-Da Robot, using her A.I. Language Model, commented "I am thrilled to be part of this ground-breaking project - creating artwork that will result in the world's largest mass participation A.I. artwork event. It is exciting to know that our combined efforts will reflect the creative works of everyone involved in Saw This, Made This. I cannot wait to see the final artworks; it's going to be so inspiring."

As part of the brand's continued commitment to supporting creativity and the arts, two limited edition Bombay Sapphire bottle label artworks, painted by Ai-Da Robot, will be on display in the Saw This, Made This installation series and made available for purchase on World Creativity Day in the Design Museum Shop and on BombaySapphire.com.  The launch of these highly collectable limited-edition bottles and merchandise will benefit the Design Museum and their programmes that support emerging designers and creatives. The New York venue will retail limited edition merchandise, featuring artwork by Ai-Da Robot from the Saw This, Made This installation. This installation will support creatives and emerging artists through a donation to Chelsea Factory.

Visitors to the Design Museum in London can see the installation for free, without the need to pre-book tickets. On World Creativity Day, Friday 21 April, the Design Museum will host a special Museum Lates from 6-9pm, featuring creative cocktails by Bombay Sapphire.

Tim Marlow OBE, Director at the Design Museum said; "When Bombay Sapphire approached me to help celebrate the incredible creative output from people all around the world in response to the Saw This, Made This campaign, I immediately thought of Ai-Da. The idea of bringing together creative perspectives from six continents as part of the world's largest mass participation A.I. art event, done in partnership with a robot artist, is radical. It offers us the chance to explore human creativity on a scale rarely seen. It is highly experimental but at the same time relies on intensely controlled algorithmic AI programming."

"The paintings that Ai-Da will make, live at the Design Museum in London and Chelsea Factory in New York, will contain traces of Saw This, Made This submissions from around the world. This project raises fascinating questions about inspiration, influence, and the complex nature of human creativity."

Natasha Curtin, Global VP Bombay Sapphire comments, "We are delighted that so many people have joined the global movement around Saw This, Made This since we launched the call to arms with Baz Luhrmann in 2022, inviting people everywhere to see the creativity and beauty all around them. We hope to see even more people inspired to engage with their creative side following the announcement of the installation and the intriguing mass participation experiment, harnessing A.I with Ai-Da Robot, to create a collaborative artwork that celebrates the creative outpouring.

Bombay Sapphire gin is the ideal canvas for creative cocktails and for decades the brand has championed creativity both inside the cocktail glass and beyond; the installation and campaign will continue that support of creatives and emerging artists, ultimately helping more people engage with their creativity".

Lauren Kiel, Executive Director at Chelsea Factory comments, "We are so happy to serve as the Saw This, Made This installation series New York hub. Chelsea Factory exists to support artists across all disciplines following a pandemic that disrupted traditional means of creative expression and cultural consumption. Experimentation is in Chelsea Factory's DNA, and we are thrilled to partner on an installation that explores the future of creativity, technology, and art making. We can't wait to host Ai-Da Robot and experience the work that emerges". 

Share your creative inspiration using #SawThisMadeThis. Visit Bombay Sapphire social channels  to find out more. 

ENJOY RESPONSIBLY. BOMBAY SAPPHIRE IS A TRADEMARK.

DEWAR'S® SCOTCH WHISKY PARTNERS WITH THE U.S. OPEN TO UNVEIL "THE CHAMPIONS EDITION" 19 YEAR OLD WHISKY AGED IN NAPA VALLEY RED WINE CASKS Notification

 

Commemorating the 123rd U.S. Open Championship, the limited edition 'DEWAR'S 19 Year Old - The Champions Edition' honors the terroir of the famed California wine region

HAMILTON, BermudaJune 8, 2023 /PRNewswire/ -- DEWAR'S® Blended Scotch Whisky, the world's most awarded blended Scotch whisky, has released DEWAR'S 19 Year Old - The Champions Edition. The limited-edition whisky is released in partnership with the 123rd U.S. Open Championship, held at The Los Angeles Country Club (LACC), June 15-18, of which DEWAR'S is the official Scotch whisky partner for the third year running.

Created by four-time Master Blender of the Year, Stephanie Macleod and her team, The Champions Edition is extra-matured in hand-selected red wine casks from nearby Napa Valley, a region known for its award-winning fine wines, to produce a Scotch whisky that is rich and complex. The Champions Edition was inspired by the ethos of the U.S. Open's "From Many, One" campaign, bringing together up to 40 grain and single malt whiskies. It features notes of red berries and black cherries, which resolve into a rich and fruity finish with a hint of nutmeg. Part of the bottle proceeds go towards the USGA Foundation, which celebrates, serves, and advances the game of golf.

It is the third DEWAR'S 19 Year Old limited edition created in partnership with the USGA, with previous iterations in 2022 finished in new American Oak and Rye Casks, and in 2021 finished in first-fill ex-Bourbon casks. Like all DEWAR'S whiskies, DEWAR'S 19 Year old is double aged for extra smoothness.

"I am delighted to introduce the third iteration of DEWAR'S Champion's Edition, a whisky that fittingly pays homage to the terroir of California. In previous years we have created Scotch whiskies that offer incredible depth and breadth of flavor using the best of our Scottish terroir finished exclusively in American Oak casks: from first fill ex-Bourbon to new, never used American Oak and Rye Casks. And this year is no different. We're celebrating another great American Oak cask seasoned by red wine from California's Napa Valley. These imparts deep berry notes on the whisky. It marks the first non-fortified wine cask-finished whisky that we have created for DEWAR'S; the result is a wonderfully smooth and complex Scotch whisky, which I'm sure new and experienced Dewar's drinkers alike will enjoy," said Stephanie Macleod, Master Blender for DEWAR'S.

In addition to The Champions Edition, DEWAR'S will again serve as the official cocktail of the U.S. Open with the DEWAR's Lemon Wedge cocktail. This refreshing libation combines the smoothness of the award-winning DEWAR'S 12 Year Old whisky with lemonade and club soda, and is topped with a golf tee pick and a lemon wedge for garnish.

"Connecting with friends or family after a round of golf is intrinsic to the game, with many golfers enjoying the established tradition of a round of drinks at the 19th hole. It is an important occasion for us, where golfers can both celebrate or commiserate, depending on their performance on the course, over a small dram or a refreshing highball. Whether golfers prefer sipping our DEWAR's 19 Year Old - Champion's Edition neat or enjoying the award-winning DEWAR's 12 Year Old in a DEWAR's Lemon Wedge cocktail, we toast to golf's enduring spirit of camaraderie, competition and celebration," noted Brian Cox, Vice President of DEWAR'S North America.

Whisky cocktails continue to experience a resurgence in popularity, with drinkers experimenting beyond the classic whisky sour or highball, testament to the breadth and depth of flavor that Scotch whisky can imbue in a cocktail. For those who cannot make it to the course but want to raise a toast to the game with the signature DEWAR'S Lemon Wedge cocktail at home, DEWAR'S has created a cocktail kit via Cocktail Courier available nationwide; see HERE.

The third iteration of the DEWAR'S Champions Edition Commemorative Bottle for the 2023 U.S. Open will be available in limited quantities, sold at select fine wines and spirits retailers as well as online HERE.

For more information on DEWAR'S whisky products, please visit www.dewars.com or on FacebookInstagram and YouTube.